Store Model — The type of store (physical, digital, bookings, subscriptions, wholesale) determines the complexity of the build
Number of Products — A 10-product store is very different from a 500-product catalog
Payment Setup — M-Pesa, card, bank transfer, and deposit systems each require separate configuration
Shipping Rules — Flat rates, regional zones, and table-rate shipping add layers of complexity
Design Complexity — A simple storefront costs less than a fully custom shopping experience
Timeline & Urgency — Faster turnarounds may affect the final price