Why Every Kenyan Real Estate Developer Need Their Own Website

For years, Kenyan real estate developers have depended almost entirely on third-party listing platforms to get visibility. These platforms feel convenient, upload photos, add pricing, set location, and wait for leads.

But here’s the uncomfortable truth: those platforms were never built to help your brand grow. They were built to grow themselves. And Kenyan developers are increasingly realizing that relying on them alone is costing them visibility, credibility, and money.

5 Signs Your Current Website Is Hurting Your Business (And Needs a Redesign)

You did it, you built and launched your business website. It’s your digital shamba, your 24/7 salesperson, and your online headquarters. But what if it’s not doing its job? What if, instead of helping your business grow, your website is secretly hurting it?

Many Kenyan business owners invest in a website and then forget about it. But here’s the truth: a bad website is worse than having no website at all. It can chase away customers, damage your credibility, and waste your marketing budget.

Why Your Kenyan Business Needs a Website (Not Just a Facebook Page)

Many Kenyan small business owners run their entire operation on social media. You have a Tiktok page, Facebook page, an Instagram account, and customers contact you through WhatsApp. It feels fast, familiar, and free.

But here’s the real question: Do you actually own your business?

If your entire business depends on platforms you don’t control, then you are not the owner, you are a tenant. You’re building your business on rented land, and the landlord can change the rules at any moment.